3 Tips For Releasing Your Music
Releasing your music can be quite a daunting task. You put your heart and soul into a song that took you a few weeks or months to write, drawing from painful or loving experiences; becoming vulnerable, expressing your creativity and cramming it all under the 4 minute mark. It’s no wonder why artists tend to get anxious when they release their music and no one seems to pick it up and appreciate the hard work they’ve put into it.
In this day and age releasing music is actually quite simple, however getting it seen and heard is the tricky part. The internet has made it a lot easier for upcoming artists to release their music for all the world to see (or hear), but artist tend to overlook the different strategies when releasing music, the majority of the focus is on the creation of the song and how it should sound.
In our podcast series, Artist Development, I was fortunate enough to talk to an experienced singer-songwriter, Georgia Train. We talked about a variety of subjects, from the difference between singing warm-ups & singing exercises to the authenticity of an artist. Georgia has experienced the touring life as an artist for the past 8 years and is focusing now on the songwriting aspect. Once a BIMM student in Brighton, England, she was asked to come back and lecture at the very institute she once studied in. Her work has been featured on BBC Radio, ITV and The Guardian and she currently writes for the songwriting and production team, Xenomania. Although she’s still young she has a lot of experience under her belt.
If you’re interested to listen to the entire interview you can listen below. Not only do we talk about different ways to release your music, but we go into more detail about brand awareness of an artist, the formula for writing a successful selling song and many other interesting topics.
Whilst talking to her I asked what her top three pieces of advice would be for releasing music. This is what she had to say.
You Don’t Need To Chase A Label Or Record Deal
A few years back being signed to a label or a record deal meant everything to a musician or an artist. Today however, you can distribute your music by yourself and even to some extent more effectively than what a label could do.
I’ve come across artists who have turned down record deals because they had nothing to offer them, since their personal platforms were doing more than enough to distribute their music.
“Do it yourself and do it quickly”, Georgia mentions not to be afraid to do it yourself, especially at the early stages of your career. There are numerous online distributors at your fingertips, one site that Georgia recommends is Tunecore. It’s a very easy process and within minutes your music is up and distributed across a variety of well known platforms.
Speak To Somebody In Radio To See What Makes A Great Single
Seeking advice is always important for development in any career, so why not get advice from people who push the music to the masses? A good radio plugger can determine the success of your song being pushed to radio, their role is to put your music in the right hands; producers, DJ’s and radio stations. You don’t have to hire them for their service, but these people understand what’s current and what could be a potential hit, getting advice and feedback from them is a good idea. They can tell you if your music is right, or what’s not working.
Touring Backs Up Your Release
A tour can sound quite overwhelming for an artist early on in their career. However a tour doesn’t always mean thousands of pounds spent on equipment, travelling around the world and playing in cool-looking venues. If you plan it properly, it can be done in the London music circuit with just an acoustic guitar. Georgia mentions to have fun and not to take it too seriously, go on tour, meet people, connect with potential fans and move on to the next project.
In the early stages of Reload Sessions, we helped co-ordinate a European tour for our friend Jeremy Passion to promote his latest album. Now that sounds like a lot of work, which it was, but not as much as you think. It really was just a small group of us in a car, driving across Europe playing in different venues. There was a lot of planning involved, but a lot of fun at the same time. You can check out what we got up to here. It was an opportunity to connect and network with people, meeting audiences that wouldn’t usually engage with his music. We learnt a huge amount on this tour and we all developed skills which are fundamental to running our business today.
So those were the top three pieces of advice that established songwriter Georgia Train offered about releasing your music. Let us know what your thoughts are and even feel free to share some of your top pieces of advice too.
Georgia currently does a lot of consultancy work for artists, giving them advice and guiding them to success in their careers. She also holds songwriting retreats in and out of the United Kingdom, she recently finished holding one in Santorini, Greece. Next up is Barbados, if you’re interested drop Georgia a message here. You can also find out more on Georgia by visiting her website here.
If you want to listen to the full interview you can listen here, we cover a variety of interesting subjects. Send us a tweet (www.twitter.com/reloadsessions) or email us over at firstname.lastname@example.org to let us know what you think about the interview. We’d love to know your thoughts and suggestion on who we can add to the Artist Development podcast series.